Intro
Intro
Studio Head
Chief Creative Officer . GROWTH Strategist . CONTENT Creator . Digital Toy Maker . radio host . Imagineer . Futurist
I believe the world needs to be a stranger, playful and more authentic place. When we play freely, we discover our unique, quirky spark and contribution. When we share it authentically, we touch people and leave our weird little footprint on culture.
I tell stories, build tools and create communities that help people connect to their inner child, access their creativity, express themselves and share it with their tribe.
Key Stats
Aligning teams that tell stories and tinker with emerging technology to take design, content, media, advertising, entertainment, gaming, spacial and product solutions into uncharted territory. Building bizarre spaces and experiences that break monotony and leave audiences with a sense of childish wonder (playfulness) and belonging (community).
Studios Setup & Managed
I have worked in various cities across four continents ( N. America, Europe, APAC, Middle East, Africa ) over the past 15+ years, with a quick turnaround time in setting up global teams, strategies and processes that drive innovation, deliver solutions that are experience-oriented, achieve business and brand objectives, and align with the vision of clients.
Select Clients
My clients have included Amazon, HBO, A&E, Universal Studios, CNN, Budweiser, Disney, VH1, Uber, ESPN, Sony, Unilever, Hearst and many others. I have been recognized at the PCQuest Best IT implementation awards, the Olive Crown Awards, the BBC campaign digital media awards and at GoaFest. My work has been featured in magazines such as Advanced Photoshop, Creative Gaga and ACM Multimedia.
Imagine
Imagine
Imagine
A different future
Dig into some of the thinking frameworks and concept designs that connect the dots in unique ways and showcase the art of the possible.
From culture and communication transformations to digital transformations. From brand building to nation building. From smart cities to reimagining the future of entire industries (urban planning, tourism, retail, theme parks, education, e-sports, banking, culture).
Imagine
Imagine
Design
Digital Stories and experiences
Dive into my portfolio of award winning Design, Content, Advertising, Media, Entertainment and Product solutions.
Art
Art
Dream
Of Strange Spaces
My mind is always cooking up a storm. I can't get enough of sci-fi and fantasy. Check out my digital brainstorms, concept art and matte paintings published in magazines like Advanced Photoshop and Creative Gaga.
Picture me Scrolling
Sound
Sound
Play
The night shift
Catch me dropping some tunes at the sundowner and unwind from a day in the design world. I'm at select events, the local spots, or on-air on dash radio and Rukus Avenue Radio.
Clients
Clients
Mingle
At the zoo
A few of the brands and partners i've had the pleasure to twerk with
Buzz
Buzz
Celebrate
The Journey
The fluffy feathers in my beard came before the Awards, Publications and bling.
Awards
Godrej - "Gojiyo"
Co-Led an art and design team to execute India’s first and largest virtual world. The GoJiyo project launch was awarded Overall Best IT Project at the 2011 PCQuest Best IT Implementation Awards. The project’s digital ad campaign resulted in 210,000+ Facebook fans and a database following of 550,000+ users.
Makemytrip - "Amar Prem"
Conceptualised and directed a campaign for Makemytrip.com which addressed the rising vandalism of India’s national monuments by providing a digital graffiti space that mimicked the monuments, for people to creatively express themselves and learn to respect their cultural heritage. The campaign won four awards including a Gold at the 2011 Olive Crown Awards in the Digital Category, and a Silver at the 2011 BBC Campaign India Digital Media Awards in the Best Integrated Online Campaign.
Bharat Matrimony - "Biwi ho toh aisi"
Conceptualised a campaign for BharatMatrimony.com, that playfully helps singles discover the type of partner they fancy and receive surprise offline and online communications from their selected partner. The campaign won Mobile Campaign of the Year at 2011 WAT Awards and Media Innovation Award (Silver) at the 2011 BBC Campaign India Digital Media Awards.
Featured Publications
Creative Gaga Magazine - The business of Design. Quality Quotient - Check it out
Advanced Photoshop Magazine - Artwork featured in artist showcase - Check it out
Virtual theatre. Theatrical storytelling in virtual space
In this paper we present a theoretical context for classifying theatrical performance and describe a technical framework for creating such performances in a virtual space. The framework allows for interplay between human actors, virtual performers and live audience members cohabitating both physical and virtual spaces. - Read more
Nonlinear digital storytelling through multiple perspectives
My graduate thesis applies the interactive principles of gaming to digital video, to create a unique user experience where the users choose various perspectives to investigate through the film. The user will have to watch most of the perspectives to understand the complete story...Choose your adventure. - Read more
Reach
Reach
Connect
The polka dots
Always looking for adventure quests, strange missions and project partnerships.
+91.9619961423
avirajssehmi@gmail.com